What steps is the Government taking to promote and protect the reputation of New Zealand wine?
STUART SMITH to the Minister of Commerce and Consumer Affairs: What steps is the Government taking to promote and protect the reputation of New Zealand wine?
Hon PAUL GOLDSMITH (Minister of Commerce and Consumer Affairs): This Government is committed to supporting the wines and spirits industry to promote and protect the premium value of our marvellous wines.
Yesterday I was pleased to introduce the Geographical Indications (Wine and Spirits) Registration Amendment Bill to the House. The bill amends the Geographical Indications (Wine and Spirits) Registration Act, which was passed in 2006 but never brought into force.
It will establish a geographical indications registration regime for wines and spirits, similar to the trademark registration regime. It will also amend the Act to ensure that the process for registering geographical indications runs smoothly.
Stuart Smith: How will a geographical indications registration regime benefit New Zealand’s wine industry?
Hon PAUL GOLDSMITH: Being able to register regional names for our wines and spirits, such as Marlborough or Martinborough, will reinforce the qualities and reputations of those products.
Enabling firms to register geographical indications for wines and spirits will make it easier for our winemakers to enforce their rights in New Zealand. A geographical indications register will also make it easier for our exporters to promote and protect their wines and spirits products internationally.
We know New Zealand wines are amongst some of the best in the world, and this National Government is committed to guarding and enhancing the reputation of our products and, ultimately, helping to grow our wine exports.