Government supports the booming wine industry

Kaikoura news
Monday, February 15, 2016

Primary Industries Minister Nathan Guy outlined how the wine industry will benefit from Government initiatives, following questions from local MP Stuart Smith in Parliament on Thursday.

“With around 150 wineries here in Marlborough, we have a major stake in the wine industry’s success.

“Minister Guy advised Kiwi wine exports reached a record-breaking $1.54 billion last year and we supplied over 90 countries with our product.

“The global popularity of Marlborough wine is testament to the quality of our product and the hard-work of local businesses,” says Stuart Smith.

Wine export revenue for 2015 was up 14 percent on the previous year, with significant growth in the United States, Canada, and the United Kingdom.

“This growth is set to continue thanks to the Trans-Pacific Partnership signed recently.

“The TPP will eliminate tariffs in 11 countries that account for 60 percent of New Zealand’s overall wine exports. This will save growers around $10 million per year.

“TPP will be overwhelmingly positive for Marlborough in supporting more trade and investment, as well as more jobs and higher incomes.

“There is also significant work happening in the research and development space.

“Government have partnered with industry in a $17 million programme to develop low-alcohol, low-calorie wines.

“This is exciting innovation and with legislation set to pass this year allowing for geographical registration of our wine, I look forward to continued growth in this important Marlborough industry,” says Stuart Smith.

The Lifestyle Wines programme is a Government Primary Growth Partnership. It is the largest ever research and development project in New Zealand’s wine industry.